1) Responsive Web Design Strategy
Thanks to the incredible rise in the number of mobile devices, responsive web designing is not anymore a UX-only discipline. All marketers need to understand and consider responsive web designing as a component of their strategic planning. It may not be necessary for you as a content marketer to know all the tricks of the designing and development of a responsive web. However, you need to know what exactly RWD is. Also, you need to know your exact content marketing responsibilities.
The web world is said to have undergone some technological changes and responsive web design is at the forefront as far as content marketers are concerned. Responsive web design implies you can write content and publish it once. The layout actually changes according to the capabilities and size of the device.
There has been an astronomical rise in web surfing through mobile devices. You are confronted with a multitude of diverse screen sizes across tablets, smartphones, phablets, desktops, TVs, consoles and even wearable devices like smart watches. As the screen size is constantly changing, you need to optimize your website for all these mobile devices. Your website should be designed in such a manner that it should be able to adapt to whatever screen size.
2) Maintaining Consistency
It is a good idea to keep elements such as color, layout or font fairly consistent in your site. Your site should have a smooth flow from one page to another. This means that your font, color and layout structure should be basically the same throughout your site to maintain consistency. It is important to keep the elements across all pages constant so that the viewers do not feel lost.
3) No Stock Photography
People are no longer interested in the glamour shots. They are looking for definitely more realistic view of exactly what a product is portraying or representing. Dry stock photos with dull white background are definitely not in vogue. People are looking for story and personality. Use only meaningful images in your website. Your images generate subconscious messages that are transmitted to your audience.
4) Using Responsive Images
5) CSS Media Queries
You could follow a tutorial from CSS-Tricks, which discusses ways to bring about subtle modifications with media queries and ways of using media queries on a single style-sheet. For example, in case of a fluid-width design with a sidebar that is 35 per cent of the actual width of the page, then based on the actual width of the browser window, one could tell what to do if the browser is very narrow, or what to do if it is wider, and also, what exactly to do if it is really quite wide.
6) Using Responsive Data Tables
Data tables are often pretty wide. You may see the whole table by zooming out, but in that case, you would need to scroll both horizontally and vertically to be able to browse the table. One best solution seems to be reformatting the table for much better readability. Yet another way out is to display a pie-graph according to the data. You may even consider adapting the table into an effective mini-graphic which is just right for narrow screens, (instead of interfering with the content, while the full table is on display.)
7) Design a Great Navigation System
The best way to engage visitors in your site is by developing a solid and impressive navigation system that would effectively support all search preferences. The most vital factor in web design is the ease with which one can find information. If visitors are not able to find the information they are looking for, they would lose interest and leave. The navigation system should be intuitive and self-explanatory.
Your primary navigation structure should be simple.
Always integrate navigation controls into the footer of your site.
Breadcrumbs should be kept on every page barring the homepage so people are well aware of their exact navigation trail.
Provide visitors with an option to search your site using keywords, by adding a visible search box towards the top.
Minimize the provision of unnecessary navigation options as far as possible.
It is a good idea to keep three levels of navigation, and not too many.
Should you include links in your webpage, clearly mention and explain their destinations, and this is also very effective for SEO.
Prepare your site keeping your target audience in mind.
Ensure that the overall navigation of the site is simple, so that users can find their way to what they want without running through a complicated procedure. Ensure that deliberation on the part of the user is minimized by integrating a simple interface.